Nir Eyal
Bestselling author of "Hooked" and "Indistractable"
Nir Eyal lectured at Stanford’s Graduate School of Business and Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design user behavior.
His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us.
Nir writes, consults, and teaches about the intersection of psychology, technology, and business at and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc., and Psychology Today.
Philosopher's Notes on Nir Eyal's Books
Locked
Philosopher's Notes
Beyond Belief
by Nir Eyal
Nir Eyal is one of the leading thinkers exploring the intersection of psychology, behavior design, and human potential. He’s the author of Hooked and Indistractable and has spent years studying why we do what we do and how we can regain control of our behavior. In Beyond Belief, he turns his attention to one of the most powerful forces shaping our lives: the beliefs that quietly determine what we think is possible. The core idea is simple: motivation doesn’t just come from goals or rewards. It comes from belief. When we believe our actions will lead to meaningful results, we persist longer, see more opportunities, and act with greater agency. Drawing on research from psychology, neuroscience, and behavioral science, Nir shows how to replace limiting beliefs with practical ones that expand possibility, build resilience, and help us turn challenges into fuel for growth. Big Ideas we explore include The Motivation Triangle, The Three Powers, A New OS, Circle of False Promise, and Extraordinary Lives.
Philosopher's Notes
Indistractable
by Nir Eyal
Nir Eyal is a former lecturer at Stanford’s Graduate School of Business. His first book was an international bestseller that’s influenced the product development of pretty much all of the leading tech companies on the planet. It was called Hooked: How to Build Habit-Forming Products. We have Nir to thank for helping make the technology we use better. And... As he says, “But there’s also a dark side. As philosopher Paul Virilio wrote, ‘When you invent the ship, you also invent the shipwreck.’ In the case of user-friendly products and services, what makes some products engaging and easy to use can also make them distracting.” After finding HIMSELF hooked to many of the products created by designers inspired by *his* work, Eyal got himself UNHOOKED and, ultimately INDISTRACTABLE. In this great book, he gives us a practical look at *why* we’re so vulnerable to getting hooked in the first place and, most importantly, how to make ourselves Indistractable so we can control our attention and choose our lives.
