Beyond Belief

Nir Eyal is one of the leading thinkers exploring the intersection of psychology, behavior design, and human potential. He’s the author of Hooked and Indistractable and has spent years studying why we do what we do and how we can regain control of our behavior. In Beyond Belief, he turns his attention to one of the most powerful forces shaping our lives: the beliefs that quietly determine what we think is possible. The core idea is simple: motivation doesn’t just come from goals or rewards. It comes from belief. When we believe our actions will lead to meaningful results, we persist longer, see more opportunities, and act with greater agency. Drawing on research from psychology, neuroscience, and behavioral science, Nir shows how to replace limiting beliefs with practical ones that expand possibility, build resilience, and help us turn challenges into fuel for growth. Big Ideas we explore include The Motivation Triangle, The Three Powers, A New OS, Circle of False Promise, and Extraordinary Lives.