Hal Hershfield
Professor of Marketing, Behavioral Decision Making, and Psychology.
Hal Hershfield is a professor of marketing, behavioral decision‑making, and psychology at UCLA’s Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has received widespread attention in outlets such as NPR, the New York Times, the Wall Street Journal, the Boston Globe, the Washington Post, and The Atlantic. Hershfield's research has been published in prestigious business, psychology, and general science academic journals, as well as in the Harvard Business Review, Scientific American, and Psychology Today.
Philosopher's Notes on Hal Hershfield's Books
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Philosopher's Notes
Your Future Self
Hal Hershfield’s Your Future Self explores the science of “future self-continuity” and shows that many of our worst decisions happen when we treat our future selves like strangers. Drawing on cutting-edge neuroscience and behavioral research, he demonstrates that when we strengthen the connection between who we are today and who we’ll become tomorrow, we save more, procrastinate less, make healthier choices, and live with greater intention. The core idea is simple but profound: how you imagine your future changes how you behave in the present. Big Ideas we explore include Current You & Future You, Caterpillars, Conquering Procrastination, Pre-Commitments, and Time Traveling.
