The Science of Scaling

I got this book on the recommendation of a friend who’s a world-class branding expert supporting Heroic with how we communicate what we do. I started reading it while crafting our strategy for the next phase of Heroic and quickly realized this was not just another business book, it was an operating system. In The Science of Scaling, Dr. Benjamin Hardy and Blake Erickson distill the science of doing the impossible into a clear, disciplined framework for scaling businesses bigger and faster than you think possible. Big Ideas we explore include the Big 3 of Scaling (Frame, Floor, Focus), the four mistakes of goal-setting, using time as a tool to force better decisions, and simplifying your system so exponential growth becomes possible.